2024 EUROPEAN DAYS OF JEWISH CULTURE
Client:
European Association for the Preservation and Promotion of Jewish Culture and Heritage (AEPJ)
Year:
/ 2024
Services:
Branding
The brand identity features a compact cube design with gold accents, highlighting "2024" and the Menorah to symbolize tradition and modernity. The "sugarpaper blue" and gold palette conveys tranquility, introspection, richness, and the joy of Jewish family bonds.
The brand prioritizes authenticity by using real photos to portray genuine Jewish faces and stories, breaking stereotypes allowing non-Jewish individuals to connect with Jewish identities. The photographs, drawn from Jewish archives, especially the Roman Jewish community, also include key moments captured by my grandfather, a renowned community photographer. This selection emphasizes family, continuity, and heritage, preserving both historical and personal ties while contributing to our community's ongoing narrative.
The photographs are complemented by a fine-line drawing, symbolizing the untold stories of marginalized families within the community. To evoke nostalgia and personal connection, selected photographs are framed in rounded rectangles and placed obliquely, reminiscent of old family albums and emphasizing the theme of family.
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