PRO KEDS 1949

Comprehensive creative development for PRO-Keds 1949, blending vintage sports heritage with urban streetwear aesthetics. The project included editorial and social media planning, offline promotional materials, packaging and merchandising design. Inspired by 1980s–90s basketball culture, the visuals emphasized authenticity, raw textures, and dynamic storytelling across all brand touchpoints—reimagining classic elements with a contemporary edge.